Case Study:
Using AI to Improve Digital Ads

There’s a learning curve when optimizing your Performance Max campaigns. It takes time and requires patience to see the best results.

The learning phase can last a few weeks, depending on your budget. During this period, Google’s AI evaluates various data points and signals to maximize your campaign’s performance. Notice that conversion rates start around 5% and then move up to 7.5% over the first couple of weeks.

After the learning phase, we begin to see performance stabilize at the consistent level we aim for. While external factors, such as snow, impacted the campaign’s performance, overall, the results remained steady and a much higher 10-12.5% conversion rate.

Looking at campaign performance from start to finish you can see the trend line. Also the very last few days of the campaign… seasonal demand decreased signifying to us that the paid campaign should be stopped.