RECENT INSIGHTS
It’s not hard to locate content that critiques physician-rating websites (PRWs). They are often riddled with inaccuracies anonymously authored content, low quantities of reviews, and emotionally charged opinions from people who probably shouldn’t be allowed to review a toaster oven. The worst part of PRWs: The blending of doctor-related and staff-related review criteria. Healthgrades always […]
If you’re a decision maker at an HRSA-funded Community Health Center, now is the time to consider all the ways to optimize American Rescue Plan resources, pursue population health, and run a business. Under present federal guidelines, COVID testing for vulnerable populations is reimbursed at $80 per test, while COVID vaccinationsare reimbursed at $40 for […]
As recently as December of 2020 hospitals were still deferring elective surgeries due to upward-tilting COVID statistics. As an industry, reports Beckers Hospital Review, hospitals lost $22.3 billion in elective surgery revenue during the pandemic. Rural hospitals, already hurt by out-migration and starving for surgical revenue, are really feeling it. Elective surgeries account for a […]
Fear of vaccines is old. How old? “The Dangerous and Sinful Practice of Inoculation” was the topic of a 1772 sermon delivered in England by Reverend Edmund Massey. So do the math: That’s almost 250 years of anti-vaxxer rhetoric. Despite the tenacity of the anti-vax movement, it remains the case that herd immunity for highly […]
Hospitals, CHCs, medical centers and group practices are all prisoners of their geography and demography; socioeconomically burdened locales typically yield a patient base reliant on government-subsidized care. To lower margins further, Medicaid and medical assistance patients often have secondary conditions that make their condition more difficult, time-consuming, and costly to treat. And the hits just […]
The airline analogy Author Michael Okuji wrote about the issue of CHC waiting lists. He made the point that a Community Health Center is much like an airline. “We envision the airline (CHC) has an airplane (clinic) with seats to be occupied to deliver the passenger (patient) to a destination (care). The airline, like the […]
The public has questions. Here’s how to answer them. Healthcare communications people? Your next challenge is here to see you. Public-facing content regarding COVID vaccines is the next leg of the journey for healthcare communicators at the regional level, even as the pandemic continues its national (and global) system-wide impact on healthcare. Before the task […]
What’s a healthcare marketer to do? Consumers are eating up video content faster than it can be produced. Having video lead the way in your content marketing efforts is no longer an option. Healthcare consumers prefer video over text by 4 to 1. And, equally important, Google agrees. If you need quality video, here are […]
Approximate reading time: 3 minutes Before the pandemic, mental and behavioral health was suffering from some all-too-familiar symptoms: misunderstood, marginalized, and stigmatized. A 2019 quantitative mental health perception study had this rather eyebrow-raising McNugget: “one in four U.S. adults did not believe depression, anxiety, substance use, eating disorders, or autism were a form of mental […]
Approximate reading time: 2 minutes Much has been written regarding Millennials (aka Gen Y) and their relationship with skiing. But if you’re a marketing director at an independent mountain who thinks skiing will be around for another generation or two, there are opportunities afoot. It’s time to understand how to attract Gen Z to your […]